Alex Floor Light: Efficient Reading Light

The Serious Difference

Maximise Your ability to see colour and detail

Great light is not is not about brightness alone, our bespoke Daylight Wavelength™
Technology sheds a light spectrum that comes very close to daylight itself.

Reduce eye strain and read in comfort for longer.

Minimise The negative effects of inferior task lights

The wrong kind of light shining in the wrong place is not only uncomfortable
for your eyes but also bad for your posture.

A Serious Light is much kinder and more relaxing for your eyes.

Optimise Your posture and comfort

What we read varies a lot, so it is essential to have personal control.
A Serious Light can be adapted to suit your needs.

A great light takes the strain so your eyes and body don't need to.

Key Features

Alex LED Floor Light

Bring Daylight Indoors

Our Alex Light uses Daylight Wavelength Technology™ to replicate the makeup of natural daylight. This bespoke technology provides your eyes with the help they need to focus for longer and see more clearly.

Daylight Wavelength Technology™ closely mirrors the natural light spectrum to help you see clearly. It is what gives our lights the ability to represent 98% of the colour spectrum, compared to just 60-70% in ordinary LEDs. Our lights provide clarity and contrast like never before.

The high-performance LED is energy-efficient, cool to the touch, and projects a balanced light beam that your eyes will adore. No more straining to see clearly.
See Detail and Colour

All the light is focused directly onto your page and is easily adjusted to suit you, your eyes and the task at hand. Colours can be seen true to life, and text on the page is crisp and clear.

Unlike multi-directional lamps the Serious design focuses all of its colour corrected light onto your page making it many times brighter than traditional lights.
High Performance, Low Energy

Benefiting from the latest high-performance LED technology, the Alex Light gives your eyes all the help they need to read small print for longer, using just 6W of power in the process.

An intuitive dimmer function allows you to personalise the light beam to suit your eyes and the ambient conditions. The wide beam pattern covers reading materials from books to newspapers.

Try the Alex Floor Light Risk-Free for 30 days

Why Choose Serious?

Eye Care Experts Recommended by over 500 independent opticians

"We have recommended Serious Readers for many years now.
I've got them in every testing room."

Tracey Taylor, Optometrist BSc (Hons) MCOptom

We Are Serious Pioneering progress in lighting technology for over 35 years

"I started off building a light for Singer Sewing Machines.
Today, over 500,000 Serious Lights are used in more than 80 countries."

Alex Pratt OBE, Founder

Built With You In Mind Serious Lights are no ordinary lights

"Every aspect of our light design is specifically focussed on
helping you read and concentrate in comfort for longer."

Sean, Quality Assurance Manager

When I first looked at your lights I thought they were expensive but when you look at the quality, the old saying "you get what you pay for" is true.

Mr Robotham, Lincs

Specifications

Bulb Type6W LED
Bulb Guarantee3 Years
Lux at 50cm4,800lx
Lumens500
CRI98%
Colour Temperature4,000K
Spread of Light12″
Dimmable?Yes
Cable Length2.8m (9.2ft)

Ergonomic Operation

You're In Control

All controls can be found on the head of the Alex Light. To turn your light on or off, simply press the rocker switch situated on the back of the light head.

To operate the dimmer, which is built in to the on/off switch, hold the switch down and the light will begin to cycle through brightness levels. Release the switch when the light output is at your desired level of brightness.

Option 1

Base Type

Heavyweight Models

Weight13lbs (6kg)
Height60" (152cm)
Base Diameter9.5" (24cm)

The deliberately heavyweight base ensures your light is planted firmly on the table or desk. Built to robust industrial standards. It plants itself firmly for single-hand operation.

Lightweight Models

Weight6.5lbs (3kg)
Height57" (144cm)
Base Diameter8" (20cm)

All the light but half the weight. The lightweight base is designed with a chic look and designed to be easier to move and bend. Perfect when surfaces are limited.

Option 2

Body Finish

The colour of the light head and base.

Black

The sleek black body finish is our most popular option, chosen for its minimalist industrial chic aesthetic. Choose from black, nickel or brass flexible arms with this body finish.

Heritage White

The stunning heritage white body finish is an elegant choice, boasting a delicate off-white hue which blends in perfectly with neutral surroundings. Available with nickel flexible arm only.

Heritage white body finish with nickel flexible arm

Option 3

Finish

Arm Finishes

Black

The brass base metal is double sprayed and double-baked to produce a durable matte black coating for the fully flexible stay-put arm.
Nickel

A 15-20 micron brushed nickel coating on the brass base metal gives a sharp hi-tech brushed finish.
Brass

The 20-30 micron of zapon-treated brass on brass provides a long-lasting classic look when paired with the real wood mahogany effect handle.

Option 4

Gemini (heavyweight only)

Our unique two-headed design can be applied as an optional extra (£100) to each Heavyweight Serious Light. Integrating our Daylight Wavelength Technology™ and with individually operated heads, the Gemini feature is a perfect solution for multiple users.

Please Note: The Gemini is not available as cordless. Alex Gemini Lights are non-dimmable.

Gemini - All Black
Gemini - Heritage white

Option 5

Handle Type (heavyweight only)

Choose between a real wood carry handle available in black or mahogany (black body finish) or heritage white (heritage white body finish) for a unique touch.

Alternatively, the height adjustable option (+£30) allows you to reduce the length of the arm to suit the height of your chair. Adjusts between 133-152cm.

Option 6

Dimmer Function

The dimming function allows for your light to be finely adjusted to your specific needs. Turn down the light intensity when a softer light is required, then with one finger adjust it back up to full brightness when you need more light to get clarity.

Mains powered Alex Floor Lights are fully dimmable - Cordless Lights are non-dimmable.
Simply hold down the on/off switch and release when the light output has reached your desired intensity.

Option 7

Cordless (heavyweight only)

This light can be upgraded to cordless operation by adding a rechargeable battery. When fully charged, the light will give up to 7.5 hours of use. A full recharge takes approx. 2 hours.

Perfect for power cuts, you can take your light anywhere, as long as it's dry. Customers often mention that they turn off the main room lights because they rely on their Serious Light.

The technology uses 6W and saves energy, which can be a significant cost at the moment.

Please Note:
The battery pack and charging plug are included when you select the cordless option. Cordless Alex Lights are non-dimmable. The cordless light is safe to leave plugged in, however it will help to prolong battery life if disconnected occasionally.

Alex Floor Light

The Serious Difference

Maximise Your ability to see colour and detail

Minimise The negative effects of inferior task lights

Optimise Your posture and comfort

Key Features

Alex LED Floor Light

Bring Daylight Indoors

See Detail and Colour

High Performance, Low Energy

Why Choose Serious?

Eye Care Experts Recommended by over 500 independent opticians

We Are Serious Pioneering progress in lighting technology for over 35 years

Built With You In Mind Serious Lights are no ordinary lights

Specifications

Ergonomic Operation

You're In Control

Option 1

Base Type

Heavyweight Models

Lightweight Models

Option 2

Body Finish

Black

Heritage White

Option 3

Finish

Black

Nickel

Brass

Option 4

Gemini (heavyweight only)

Option 5

Handle Type (heavyweight only)

Option 6

Dimmer Function

Option 7

Cordless (heavyweight only)

The Serious Difference

30 Day Risk-Free Trial

Hand-built in Great Britain

Recommended by Opticians

5 Year Warranty

Delivery Information

UK Mainland

UK Non-Mainland

Rest of World