See the colour
in every thread.
Match your thread and mix your paints in light that shows colours faithfully.
Read by daylight,
even after dark.
When small print gets harder to read in the evening, poor light is often part of the problem. A Serious light puts the clarity of daylight on your page from the moment you switch it on.
Help me choose a reading lightExplore the Serious range.
Most popular
HD Original
Shape the beam from fine print to a full newspaper.
Explore HD Original →
Most advanced
HD Pro
Add a battery to read away from a socket, or a remote to dim it.
Explore HD Pro →
Most affordable
HD Essential
Light your book or handiwork with a wide beam you can dim.
Explore HD Essential →Bring better light to what you love.
A Serious Light will help you see your book, your stitches and your paints as clearly at night as you do at noon.
Floor reading lights
Sit back in your favourite armchair and read for as long as you like, with the small print sharp from the first page to the last.
From £299.99
Table reading lights
At your desk or bedside, you can thread a needle first time and see every clue of your crossword clearly.
From £249.99There is more to better light
than brightness alone.
By a window on a clear morning, small print is easy to read. Daylight Wavelength Technology™ gives you that light at any hour, so the moment you switch on a Serious light, you can:
See the colour
See the fine detail
in your work.
Make out your pencil lines and brushstrokes more clearly, so you can get on with your painting.
Lose yourself
in a good book.
Bring daylight-quality light to your favourite chair, so the small print is easier to see.
High Definition Original Floor LightMost people see the difference the first time they switch on an HD Original.
You can try it at home for 90 days with your own books, your sewing and your jigsaw, and 99.4% of people who do keep theirs for the difference it makes.
Every one is hand-built in our Aylesbury workshop, around fifty a day.It arrives fully built, with a five-year warranty and an arm guaranteed for life.If it is not for you, we collect it free from any UK mainland address and refund you in full.
From from £299.99
Try the HD Original at homeRecommended by 500+ opticians.
Scroll to read the recommendations. When this area is focused, use the left and right arrow keys to move between opticians, or Home and End to reach the first and last.
“Lighting has a huge impact on our ability to see. Serious Readers lights are well designed, simple to use, and provide accurate colour and detail representation.”
Dr Keyur PatelBSc(Hons) OD FCOptom FBCLAClinical Director, TKS Optometry
“The range of styles, warranty and customer care means I recommend with confidence.”
Michelle BriggsDispensing Optician, FBDO (Hons) LVA
“The clarity a Serious Readers lamp provides is second to none. Patients are amazed at the difference. Just like correct prescription glasses, the right lighting is so important.”
Frances LiddleOptometrist BSc (Hons) MCOptomFrances Liddle Eyecare
“Serious Lights are among the best I have come across. They provide natural, high quality light that improves comfort and clarity, easily adjusted to direct light exactly where needed.”
Lucy WinfieldOptometrist BSc (Hons) MCOptomBraunton Eyeworks
“The right light is as important as the right glasses.”
Seema ShahBSc MCOptomInsight Opticians
Owners tell us what changed
the moment they switched on.
Is it your eyes
or just your light?
If you are struggling to see what you love, it might not be your eyes. Answer a few quick questions and I will give you a personal recommendation.
Help me see more clearly
Alex Pratt OBEFounder, Serious Readers
What would you love
to see more clearly?
My booksMy sewingMy paintingMy projects
See your result straight away, then save your report and get the Better Light Guide free.
It started
with my mum.
She asked for a better reading light. I bought thirty-seven lamps and took them apart to find out what was missing, then built her one of my own.
Forty years later, I am still working to help people read more comfortably.
Read the Serious storyBuilt to be the best.
Not the cheapest.
Anyone can make a lamp that looks good in the corner. We have spent forty years making lights to read by, and in 2026 our team upgraded one first ordered in 2005.
Find your Serious light See how we build a great light